1 to 1 private Web Writing Mentoring Session:
Reviewing and improving your web pages to make sure your web writing is bringing you all the profits it can

For business owners, entrepreneurs, marketing directors, and creative directors

This mentoring session is about the closest thing to actually having me write the copy for you (but thousands of dollars less expensive).  I'll study and analyze the pages you want to improve. We can work on writing that converts to sales as well as SEO writing. Then we'll have a 1 hour private web conference, where we'll go over my analysis and recommendations. I’ll analyze what could be better and give you recommendations on how to do it.

In my 30 years as a copywriter and creative director at top agencies and companies, focusing on the web for the past 14 years, I’ve written, guided and edited many successful online campaigns and websites, and helped many others boost their ROI.

My sales letters have beaten the controls by over 400%. My copy coaching and editing often double previous response rates. And web pages I've optimized with SEO copywriting have zoomed to page one in Google.

1-to1 confidential session
You get the benefit of all that experience and expertise in this one-to-one, confidential webinar session. We'll both be looking over your pages on-screen while I talk to you on the phone. (if you would like to have the session recorded so you can refer to it whenever you want - I provide that free of charge).

**Whether you want to improve current results from your website, or you're about to launch an important campaign and want to make sure that the writing will get the kind of response you're hoping for, this 1-to-1 web writing coaching session is for you

Detailed analysis of your web pages

		You will find out where your web writing needs to be stronger…and how to make it more effective so you capture more qualified leads and sell more of your products and services. And how to better structure your pre-sell pages to engage prospects and earn their trust, as well as structural changes and tweaks on your sales pages that can double your response rates.

The writing on key web pages as well as your press releases and articles can mean success and failure for your business. Here are some of the pages you might want to go over:

For instance you might choose one of your sales pages for the session.

• We'll examine your all-important headline (pre-head, headline, main subhead). It has to attract the right kind of attention and  motivate people to keep reading. We'll talk about how it can be improved.

• Then we'll go over your lead (first 500 words). If your reader loses interest, or is confused at any point from the headline through the lead -  YOU'VE LOST THAT PROSPECT.

It's critical from the headline through the lead to both capture the attention of your prospects and engage them emotionally. . . .

• I'll show you how to press emotional hot buttons early on  so your prospects want to buy…
  
  
• and how to seed credibility into your first 200 words so your prospects are willing to buy
  
  
• I'll tell you if you have a big idea. The big idea is the key to standing out from your competitors (often it is buried in the copy)

Does your copy engage the reader?
If not, we'll see where we can add some electricity to your words.

Does the copy flow? Is there an inevitable logic to it  leading to the sale?
If not, I'll show you where and how to make it flow better.

• I'll show you how to add drama, tension, curiosity to your copy bullets
  
  
• I'll check to see if your call to action is strong enough (put it too early and you've lost the sale. Put it too late and your reader might never get to it).
  
  
• Encountering resistance to your high priced products and services? I'll show you the secrets to overcoming it and selling more high priced products and services than you thought possible.

You might want to go over your home page. . . .

There are different types of home pages - and I'll check to see if you are using the right one for your purposes. Here are some of the things  I'll go in your session:

• How to make sure your value proposition  is clear on your home page
  (so many fail to do this and lose potential customers forever).
  
  
• Do you demonstrate enough credibility?
  (it's important to establish this on your home page).  If not I'll show you how.
  
  
• Do you make the reader want to click on links to key pages on your website?
  I'll show you how to entice the reader to want to find out more. Plus surefire ways to compel readers to click and go to other pages on your website.

You might want to go over your opt-in (squeeze) page

• Is it compelling enough to attract sign-ups?
  if not I'll show you proven techniques to make opt-ing in irresistible.
  
  
• I'll examine your offer.
  (I'll bet it could be stronger.)
  
  
• You should only write a few copy bullets for your opt-in page.
  I'll show you how to make each one count and boost your opt-in rate

What about your landing pages?

I'll analyze your landing pages and see where they can be improved.

For instance, the landing pages for your pay per click campaigns. Get them  wrong and you've wasted your money on your pay per click campaign because your conversion will be too low.

I'll show you proven landing page conversion techniques to make sales soar…and what you need to do to make sure your landing page is aligned with the ad or page that preceded it.

What if you're selling services?

So many people get this wrong and lose out on clients they could attract.  For most service businesses, hard-sell techniques will drive away prospects. But being too soft won't work either.

I'll make sure your  tone is right. And show you how to inject a unique selling proposition so your services stand out from your competitors.

The pages you want to go over are up to you

And time permitting we'll cover as much as possible (if you like the session, you can sign up for more).

Often one of these sessions alone is enough to transform your website so you get the sales and profits you are looking for.

But instead of paying thousands of dollars or more for a  consultation on your web business, you invest only 

What is a session like?

To give you some idea of the kind of rigorous analysis and recommendations I provide, take a look as I analyze a sales page and a press release.

Click to view video (4 parts - total time about 30 minutes)

Here is part of a review of an online press release

>Click for video review

Right now you can get $150 Discount for your
Mentoring Session

So how much is a 1 hour 1-to-1 mentoring session? Just for comparisons sake, let me mention that typically my fee to write a long-form sales letter is between $6,000 and $10,000 .... and sometimes I collect royalties on top of that. To write a few key pages of a website (non-salespages) can be around $4,000.

But a 1-to-1, one-hour web writing mentoring session where you get that same level of expertise (only I don't write the pages for you) is only $500.

And right now, I am offering a special $100 discount off the fee so you can get a full mentoring session for just $350. (Note: I can only fit in a limited number of sessions in my schedule. So once the alotted times are filled - I can no longer book sessions).

HOW TO GET STARTED

Just click the Get Started button below, then fill out the form with information about your website. Once I receive your form, I'll send you an email with available days and times so we can set up a session.

To reserve your Mentoring session and take advantage of the $150 discount, click below

The session is confidential, but you can have it recorded if you like for your own purposes.